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Inteligencia de Marketing - Gestión de productos y marcas
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Gestión de productos y marcas

Con la asignatura de Gestión de Productos y Marcas se persiguen los siguientes objetivos:

  • Afianzar la importancia de la marca en la gestión comercial.
  • Conocer como posicionar una marca en el mercado.
  • Definir la composición de una cartera y estrategias de marca.
  • Definir las fases del lanzamiento de un producto nuevo.